Alpha Bank celebrate 10 years of a successful Bonus Loyalty Programme

14 December 2016

Collinson (formerly Welcome Real Time) and Alpha Bank - leading banking group in Greece - Best Greece Bank 2016 (Euromoney magazine), are proud to announce the 10 years anniversary of their collaboration leading to the success of the renowned Bonus loyalty programme. This anniversary also marks the extension of their partnership to broader perspectives. 

Alpha Bank runs the successful loyalty programme "Bonus" boosting a coalition of leading key partners: AB Vassilopoulos, Aegean Airlines, Vodafone … and more than 4,000 stores. Over 1 million customers have been rewarded with points through promotional campaigns and +4.5 million redemption transactions were completed since 2006.

10 years later, with the support of Collinson, Bonus programme still ranks first for brand recognition by customers.

The success of the Bonus programme relies on the loyalty management solution by Collinson, enabling customers to earn using their card in-store and online. Customers also redeem their points whenever and wherever they want. Bonus also features innovative services: automatic lucky draw, reward of contactless and mobile payment transactions, cross-channel communication, redemption catalogue on POS terminals.

Alpha Bank also runs Shop&Win Rewards Programme and Affinity cards through this multi-scheme solution.

Following  10 years of collaboration, Alpha Bank renewed its partnership with Collinson. This strengthened relationship ensures development opportunities for the Bonus programme based on Collinson roadmap.

"Welcome Real Time has been a strategic partner for Alpha Bank creating and supporting our Loyalty Programmes, such as Bonus, the most successful reward programme in Greece with international recognition" stated Mr. Grigorios Politis, Manager of Cards and Consumer Banking Products Division, Alpha Bank. "Our cooperation has been very productive, enabling us to continuously enrich our platform with new solutions and capabilities. Furthermore, creating our Analytics platform together enabled us to analyse our Customers' behavior in depth and consequently better understand their needs."

"We are proud to support Alpha Bank's Bonus programme, one of the most successful Financial Services loyalty programmes in Europe. This contract renewal demonstrates strong recognition and trust in our teams and solution from a client we have successfully supported in the last 10 years." said Thierry Reginato, General Manager, Collinson. 

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