Build loyalty in the face of increased competition

Christopher Evans, Joint CEO
15 January 2015
Today's consumers are bombarded by an increasing number of marketing campaigns and offers, through the proliferation of communications channels. They are also becoming more discerning and savvy, influenced by and using online reviews and promotions to compare products and brands.  Banks need to work harder to know their customers, retain them and drive loyalty and advocacy. Christopher Evans, Joint CEO, at the Collinson Group provides advice to financial institutions on how to maintain long-term customer relationships in the modern world - specifically how to drive engagement, loyalty and increased value from their customers. 

Read the full article: Global Banking and Finance Review

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