Colin Evans wins Loyalty Magazine’s ‘Personality of the Year Award’ 2017

22 June 2017
Colin Evans, Chairman of Collinson, awarded Personality of the Year by Loyalty Magazine at the 6th annual awards ceremony in London this week.

The award recognises Colin's wealth of experience in the loyalty space over the last 40 years, from the world class airport lounge access programme Priority Pass, to loyalty agency ICLP and Columbus Direct travel insurance.  Having worked with 90 airlines and 15 out of the top 20 hotel groups the award also acknowledges Colin's dedication to remain at the forefront of loyalty development.

Editor of Loyalty Magazine Annich McIntosh described Colin as,"One of the founding fathers of loyalty, and someone who is just as passionate talking about what he is doing now and what he is going to do next as he is talking about his very many achievements so far."

Colin is in good company as a winner, with previous recipients Sir Keith Mills, founder of Air Miles and Nectar Card loyalty programmes, and Gabi Kool ,CEO of Coalition Rewards, which runs the Baltic Miles programme.

Colin commented in his acceptance speech, "The world is now very different, but the world in one sense, in customer loyalty, has never changed. It's always been a key theme in the building of all our products, services and solutions for our clients. Know who your best and most profitable customers are, reward and recognise them, give them a great experience and they'll be devoted to you and keep coming back".

Read the full exclusive interview with Colin Evans and find further details of all this year's winners in the latest issue of Loyalty Magazine (for subscribers).