Collinson appoints Lars Holmquist as SVP Group Business Development for the Americas

01 April 2016
Collinson, a world leader in influencing customer behaviour, has appointed Lars Holmquist as SVP Group Business Development.

In this role, Lars will accelerate the further expansion of Collinson across the Americas through new business acquisition, taking innovative loyalty and benefits solutions to new clients looking to better acquire, engage and reward their customers. Lars has over 25 years of experience working in the travel, loyalty and payments industries holding senior executive positions at TSYS Loyalty, MasterCard, American Express, Brierley & Partners, Loylogic and Cartera Commerce.

Lars is a seasoned global citizen, building his career in the U.S., Sweden and Switzerland. A leader in EMEA and Asia Pacific, this year Collinson is increasing investment in both North and South America to capitalise on a number of significant opportunities and existing growth of over 20%.

Lars will head up a regional development team to upscale capabilities and bring local market expertise to the benefit of Collinson's international client base.

Mark Roper, Global Commercial Director, Collinson, said: "Lars has an exceptional track record across the specialist sectors we represent, making him ideally suited to drive our ambitions in the Americas. The U.S. is a thriving market that offers a wealth of opportunities for us to provide products and services to support the needs of our international clients. The growing demand for our products and services, driven by the needs of frequent travellers and high net worth customers, presents clear opportunity for even stronger growth and we look forward to Lars leading our strategic approach across the financial services and travel industries."

Lars said, "Collinson is a world leader in influencing customer behaviour, with a fantastic portfolio of benefits and loyalty solutions. Whilst already well established in region, supporting some of the worlds' largest brands from four local offices, there remains huge additional potential. Collinson's strategic partnership with Points and recent acquisition of idAlerts, further demonstrates the company's commitment to its clients in the region. I look forward to being a part of Collinson's continued success and true global capability."

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