Columbus Direct launches pet insurance offering in partnership with

13 April 2016
Leading UK insurance brand Columbus Direct has further extended its product offering with the launch of a brand new Pet Insurance product.

The launch this week sees Columbus collaborate with online specialists to deliver a comprehensive Columbus-branded solution underpinned by Surewise's engaging and responsive insurance platform with an easy-to-use, customer-centric interface.

Recent figures from the Association of British Insurers (ABI) found that the number of pet insurance claims rose by 9% in 2015 compared with the previous year. However, most of Britain's nine million dog owners and 7.9 million cat owners do have insurance cover.

Rob Thomas Head of Brand, Columbus Direct said: "The pet insurance market is ripe for growth and as an established provider of travel insurance over many years we have built an enviable reputation of trust among our customers which we plan to replicate within the pet insurance space. We are very much looking forward to introducing some further competition into this market, supported by Surewise - as another niche specialist - who we know can deliver the superior customer experience we demand for our customers."   

Stuart Bensusan, Director at said, "We are delighted to be partnering with an established and innovative brand like Columbus on its newest venture. We believe that its focus on customer satisfaction, combined with our unique approach to combining insurance rating matrices with technology to allow rapid product deployment and on-going flexibility, will prove a winning combination for the customer."

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