Designing a loyalty programme around the modern-day traveller

19 June 2017

The travel market is quickly evolving, and with it, presenting new challenges that brands need to meet.

At the heart of these challenges is the customer and the ability to deliver an experience that keeps them coming back for more. In his latest piece, Guy explores the value of loyalty programmes that look beyond just the commercials. Programmes designed with their members at the fore, that value positive experiences and engagement as a vehicle for greater loyalty and value generation.

In his piece, Guy specifically sheds light on:

  1. How to make loyalty a part of everyday life
  2. How to re-energise your rewards
  3. How to create more relevant and engaging experiences

Read the full article here.