Driving customer loyalty: the secret weapon for incumbents taking on challenger banks

Christopher Evans, Joint CEO
01 October 2015
Challenger banks and agile new start-ups offering single-service solutions are chipping away at banks' traditional revenue streams. Consumers are now more aware and willing to consider alternative options. Collinson research into the attitudes and expectations of the affluent middle class, reveals that they expect greater recognition and rewards for their loyalty. Get this right and the results speak for themselves; 72 percent are more likely to purchase an additional banking product in the future, and 70 percent would recommend their bank to friends and family, if they feel sufficiently rewarded by their bank.

Read the full article: Finextra

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