Getting to the heart of loyalty

01 May 2017
As a retailer you will know that just as not all your friendships or romantic relationships are created equal, nor are all your customer relationships the same. Our recent research highlighted the similarities between what makes consumers loyal to brands and what makes them loyal to their friends and loved ones.

Do you know what kind of relationships you have with your customers?
  • We’re taking brands and consumers to “couples therapy” in order to better understand the six different relationship types identified through our research
  • Join us on the couples’ couch to identify the key characteristics that are defining your customer relationships
  • Find out why so many consumers would be prepared to cheat on their preferred brands

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