Jambo and Collinson partner to help engage millennial business travellers

07 December 2017
Jambo, a platform connecting industry partners and business travellers, has won a recent startup pitch evening held at the Traveltech Lab in London. It beat four other startups after progressing from an initial pool of 20 applicants. The platform puts the enjoyment back into business travel by helping professionals connect with like-minded people nearby, find relevant events and join special interest or sector Tribes.

Jambo impressed the judging panel consisting of industry experts from Expedia, Collinson, and travel blog, Hey Dip Your Toes In, with its leading digital experience for millennial travellers. It has the potential to give the hospitality industry an innovative avenue to engage with this important audience. Jambo is a social platform offering personalised recommendations to business travellers and so provides the opportunity for brands to connect with these business travellers throughout the entire travel experience - from first planning and booking the trip, through to at the destination and flying back home.

Jambo will work with Collinson, a global leader in influencing customer behaviour, to explore ways of co-innovating. The intention is to develop a joint service for Collinson's clients to offer millennial travellers a differentiated experience that drives deeper engagement. Collinson works with brands including Mastercard, Visa, Carlson Rezidor Hotel Group and Accor Hotels to offer engaging customer loyalty programmes and travel experiences.

Innovation in the hospitality and travel industry is booming, as companies seek to better engage with millennial travellers. Brands are constantly competing with one another to increase brand advocacy with millennials, and partnering with organisations to provide experiences with a unique twist is seen as one way to gain an advantage. Airbnb is doing this exceptionally well, connecting guests and hosts with one another. Travellers want to experience places as if they were local, and have restaurants and hidden gems recommended to them.  

Services such as Airbnb and TripAdvisor changed how people travel, offering consumers an engaging way to get great experiences while abroad. The idea of like-minded travel tribes in the context of business or leisure travel, such as those offered by Jambo, is one way that brands can reconnect with millennials and add value to their travel experiences.

"With our experience of delivering loyalty and lounge experiences to frequent travellers, we see a great opportunity in combining our expertise with Jambo's, to provide our clients' customers with an improved experience, particularly for millennials." Christopher Evans, Joint CEO at Collinson said: "We're excited to begin working with Jambo, whose service will help brands better connect with the fast growing and lucrative, yet underserved millennial market. These digital native travellers love to go abroad, and they take their uncompromising attitude of immediacy, personalisation and exceptional customer service with them.

Laura Stembridge, CEO and Founder at Jambo added: "We are really excited to have won this pitch evening. We offer a platform that connects the changing demographic of the business traveller to the people, brands and events they will want to see and meet while abroad.

"Millennials will account for more than 50 percent of business travel spend, and we want to help brands better connect with this audience. Working with Collinson, we'll support brands to engage with millennials pre, during and post travel - with the unique, tailored experiences they are after. This will ultimately boost brand loyalty and engagement, as businesses and customers will better understand one another."

Charles Armstrong, CEO of the Trampery from Traveltech Lab added: "We're thrilled for Jambo, it's brilliant to know that another of our members will be working so closely with one of our respected partners. Jambo's ongoing success is a testament to the Traveltech Lab community, its strategic partners and all those who support our member startups with advice and workshops to improve their propositions and pitching techniques. It's inspiring to watch industry leaders such as Collinson collaborate with startups to foster their ground-breaking ideas and solutions. We look forward to supporting many more opportunities like this one."

For more information contact: PR@collinsongroup.com