National loyalty programme launched by 360 Finance for Petrovis in Mongolia

12 October 2017

Collinson, formerly Welcome Real-Time, a leading provider of loyalty solutions and 360 Finance - a committed and trusted company providing international and domestic best practice and services in the microfinance market of Mongolia, are proud to announce the launch of the Red Point rewards programme in Mongolia.

Red Point rewards programme is a national loyalty programme enabling customers across Mongolia to accumulate points at 400 Petrovis petrol stations.

All types of bank customers are automatically registered in the loyalty programme, having the opportunity to earn points whenever they shop at Petrovis stations. Customers are able to redeem their points against goods via an online catalogue and a mobile application, as well as choose to combine points and payment to buy any of the available goods. They are then able to collect their order at any Petrovis station nearby.

"With the support of Collinson's powerful loyalty solution, Red Point is gaining customers' attention and 360 Finance enables the Banks as well as Petrovis to reward their customers for their loyalty. Red Point counts already more than 130,000 active cards and more than 7,000 loyalty transactions are being completed every day," said Mr. Khaliunbat Myagmarjav, Chairman and CEO, 360 Finance, Mongolia.

Thierry Reginato, Head of FS Loyalty said:
"Collinson is proud to be part of this very successful programme launch. We are glad to support 360 Finance in this new and innovative rewards programme, and see such good performances in a short timeframe. Collinson is devoted to guide 360 Finance in this new programme launch in Mongolia."

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