Radisson Hotel Group win Mega Award

29 November 2013
Collinson (formerly ICLP) is pleased to congratulate our client the Radisson Hotel Group (formerly the Carlson Rezidor Hotel Group), for winning the Loyalty Campaign of the Year award at the 2013 Mega Awards.  The recognition was for the EMEA End of Year Campaign sent to members of the Club Carlson loyalty programme (now know as the Radisson Rewards loyalty programme).  

Now in its 4th year, the annual Mega Awards gala was held as part of Mega Event 2013 on 13th November 2013 in Vancouver, BC, Canada. A Mega Award is the highest accolade in the industry, awarded each year to the best loyalty, ancillary revenue and social media activity and the campaigns they produce. There are only 6 trophies awarded every year, so each one counts. The Mega Awards were created to honour genuine innovation in the airline & travel industry. The awards were announced at the ceremony held at the Hyatt Regency Vancouver Hotel.  

Teresa Comparato, Director Loyalty Marketing EMEA at Radisson Hotel Group commented: “We are delighted that Club Carlson has been recognised as the Loyalty Campaign of the year. We have always taken pride in being one of the most rewarding loyalty programmes in the travel industry and receiving this award further strengthens our confidence. Through Club Carlson, we want to connect on a more personal level with our customers. We are making continuous investments in our CRM technology to be able to better engage with our brand ambassadors in social and digital space. This award is recognition of these efforts, we are delighted to see that our members actively and enthusiastically engage with the programme. We thank our Club Carlson members for their patronage and loyalty.”  

Steve Grout, Head of Loyalty, also commented: “We are thrilled that this insight driven campaign combined with the interactive creative execution had real resonance with Club Carlson members and ensured engagement and redemption of the rewards. Recognising the increasing rate of change across loyalty, Collinson continues to work with our clients to find dynamic and innovative solutions to their business challenges. We look forward to continuing our ‘award winning’ partnership with Club Carlson ensuring member engagement to drive deeper and more profitable customer relationships with the brand.”