Featured article: Discover 4 principles of customer engagement
4 ways to drive meaningful data insights
Data is often misunderstood and filled with jargon and buzzwords. Our Head of Analytics, Jean Perez, tackles four key areas insurers can focus on to improve their understanding and use of data in order to deliver more personal customer experiences.
The journey to personalisation
We share our experience of how machine-learning has benefitted our clients' communications with their customers and explore the various segmentation options available when implementing personalisation.
Using experiences to create added value
Research has found that overseas travel is the most highly valued activity globally. We show how insurers can use this to create positive engagement outside of claims.