eBook: Putting loyalty back on track in the travel sector
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eBook: Putting loyalty back on track in the travel sector

64% of experts do not understand why their customers are loyal

68% of experts do not have a framework in place to measure loyalty

64%

of experts do not understand why their customers are loyal to their organisation or employ a strategy to strengthen customer relationships. 

68%

of experts said they do not have a framework in place to measure loyalty in the context of overall business performance.

At Collinson, we've lived and breathed travel loyalty for over 30 years and our passion still burns as brightly as it ever did. With our desire to continually learn and understand the challenges of an industry known for increasing customer choice and complex digital innovation, we recently commissioned research by leading independent research firm, Forrester Consulting - surveying 635 loyalty decision makers, from 16 countries, across three industry verticals.

Read our latest eBook featuring loyalty research insights

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For Travel Programmes

Your future customers expect more, but delivering a delightful experience and giving them a compelling reason to choose you over others can be a challenge. You want to stand out and attract them with relevant and compelling products and services that differentiate and elevate your brand. Your future customers expect more, but delivering a delightful experience and giving them a compelling reason to choose you over others can be a challenge. You want to stand out and attract them with relevant and compelling products and services that differentiate and elevate your brand.Your future customers expect more, but delivering a delightful experience and giving them a compelling reason to choose you over others can be a challenge. You want to stand out and attract them with relevant and compelling products and services that differentiate and elevate your brand. Your future customers expect more, but delivering a delightful experience and giving them a compelling reason to choose you over others can be a challenge. You want to stand out and attract them with relevant and compelling products and services that differentiate and elevate your brand.

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For Travel Programmes
Your future customers expect more, but delivering a delightful experience and giving them a compelling reason to choose you over others can be a challenge. You want to stand out and attract them with relevant and compelling products and services that differentiate and elevate your brand. Your future customers expect more, but delivering a delightful experience and giving them a compelling reason to choose you over others can be a challenge. You want to stand out and attract them with relevant and compelling products and services that differentiate and elevate your brand.Your future customers expect more, but delivering a delightful experience and giving them a compelling reason to choose you over others can be a challenge. You want to stand out and attract them with relevant and compelling products and services that differentiate and elevate your brand. Your future customers expect more, but delivering a delightful experience and giving them a compelling reason to choose you over others can be a challenge. You want to stand out and attract them with relevant and compelling products and services that differentiate and elevate your brand.
  • Our Products

Improve customer loyalty

Whether your customer is a revolver or transactor, active or apathetic, you want to improve loyalty to reduce churn, keep your brand front of mind and your card top of wallet.

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Improve customer loyalty
Whether your customer is a revolver or transactor, active or apathetic, you want to improve loyalty to reduce churn, keep your brand front of mind and your card top of wallet.
  • Loyalty solutions and merchant-funded rewards
  • Smarter travel benefits that drive loyalty
  • Protection Benefits to drive loyalty