Highlights video from our first Masterclass in Saudi Arabia

05 September 2019
We are delighted to share our highlights video from our first hosted Masterclass event in Riyadh,  Saudi Arabia. During the session we discussed the Rise of the Expectation Economy, exploring the importance of growing customers’ expectations, customer retention and continuous brand development.  It was a really informative session playing host to leading speakers across Saudi Government and Financial Services, Travel, Retail and Telecommunications companies who shared some of their own learning and experiences. Today, with Saudi Vision 2030, the plan to reduce Saudi Arabia's dependence on oil, diversify its economy, and develop public service sectors such as health, education, infrastructure, recreation and tourism – the topic of changing expectations has never been more pertinent in the Kingdom. 



We are looking forward to our next hosted Masterclass in Saudi Arabia – with planning underway, we will be sure to share more information as we have it.