Being an insurer in our own right with our Columbus Direct travel insurance brand, we understand that you need to find ways to stand out from the crowd and deliver the best customer experience. Customer expectations have changed and they are behaving more and more like Millennials - choice-rich, patience-poor and difficult to please. Competition has evolved and differentiators are becoming more elusive. Insurance distributors are constantly seeking new means to reinvigorate slow growth, keep costs contained and free up profit pools which are under siege.
With new and disruptive competitors entering the market, it is more challenging than ever to acquire more customers, differentiate your proposition and drive customer loyalty. With our ability to combine our capabilities to create new, innovative products, we have a range of solutions that will help you stand out.
You want more of your customers to be loyal and purchase more of your products. In a crowded market, customers can be attracted by something a little different, something that is not offered elsewhere and where this is complemented by an improved and more personalised experience, their loyalty is more likely. We have products and services that will complement your portfolio of offerings and loyalty expertise to maximise your share of wallet.
Ancillary revenue has become an essential part of your overall business strategy. The challenge is finding the balance between revenue generation, personalisation and delivering a positive customer experience.