Priority Pass™ and Vodafone Qatar deliver a market first in with launch of new Red Postpaid plans

07 February 2014
Priority Pass, the world's largest independent airport lounge access program, has announced a major partnership with Vodafone Qatar, one of the leading telecommunications networks in the region.

Vodafone Qatar wanted to bring innovation to the market by offering its customers benefits they would not expect from their telecommunications provider. To deliver this to customers, Vodafone has partnered with Priority Pass due to its world leading lounge access program, brand strength and proven track record in the lifestyle enhancement market.

The Priority Pass lounge membership is now available for all Vodafone Qatar Red Postpaid customers, giving access to over 600 VIP lounges across the globe, simply by showing their Priority Pass Membership card at participating lounges in airports in more than 100 countries.

The partnership sees Priority Pass further extend its reach into the Telecoms market, with Vodafone Qatar using Priority Pass as a key differentiator in its Red Postpaid proposition. The Telecoms market is one of the fiercest in terms of customer churn, with providers constantly vying to acquire and retain valuable customers. Priority Pass has been added across the Red portfolio in Qatar, providing all Red customers with a valuable benefit that is unique to the Telecoms sector in Qatar.

Vodafone will use the flexible benefits allocation available from Priority Pass to match different inclusions against Vodafone's segmented offering, with the highest plans having the greatest number of lounge visits each month. Each Red offer includes an allocation of included lounge visits, which can be redeemed by the customer or any family or friend travelling with the customer.

Director, Airport Lounge Development (ALD), Errol McGlothan said: "We are delighted to be working with such a prestigious brand as Vodafone Qatar to provide its Red Postpaid customers with airport VIP lounge access worldwide.   Adding airport lounge benefits to a Telecoms proposition is unique in this region, and based on the feedback from millions of existing members, we know that Vodafone's Red customers are going to find real value in having access to these airport lounges.

"This exciting proposition is a real innovation in the Telecoms sector and will help Vodafone to deliver a relevant and aspirational package of lifestyle benefits to its customers. We look forward to Vodafone Red customers taking full advantage of the many benefits that Priority Pass can offer. " 

Cindy Moussa, Marketing Director at Vodafone Qatar added: "Choosing the right partner for our Red proposition was crucial as we were undertaking substantial improvements to our overall customer value proposition, and knew we needed to ensure that we had the best offering for our valued customers.  Working with Priority Pass will ensure our Red Postpaid customers have the opportunity to enjoy the full benefit of VIP airport lounge access from a trusted brand.  Priority Pass was further able to meet our requirements for flexibility in the offering of tailored benefits to different members. We want our customers' journeys to be as comfortable as possible, and our partnership with Priority Pass means they will enjoy the benefits of a prestigious brand and a global leader in the lifestyle enhancement sector."

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