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Read our latest eBook featuring insights from global travel loyalty decision makers, for seven top tips on how to address today’s loyalty challenges.

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What is clear from our findings, challenges do still exist

Collinson Icons | Member engagement platform

of experts do not understand why their customers are loyal

Collinson Icons | Member engagement platform

of experts do not have a framework in place to measure loyalty

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Increase customer acquisition

Your future customers expect more, but delivering a delightful experience and giving them a compelling reason to choose you over others can be a challenge. You want to stand out and attract them with relevant and compelling products and services that differentiate and elevate your brand.

Learn More
Increase customer acquisition
Your future customers expect more, but delivering a delightful experience and giving them a compelling reason to choose you over others can be a challenge. You want to stand out and attract them with relevant and compelling products and services that differentiate and elevate your brand.
  • Smarter Travel Benefits
  • Reliable protection benefits
  • Smarter Analytics and inights

Improve customer loyalty

Whether your customer is a revolver or transactor, active or apathetic, you want to improve loyalty to reduce churn, keep your brand front of mind and your card top of wallet.

Learn More
Improve customer loyalty
Whether your customer is a revolver or transactor, active or apathetic, you want to improve loyalty to reduce churn, keep your brand front of mind and your card top of wallet.
  • Loyalty solutions and merchant-funded rewards
  • Smarter travel benefits that drive loyalty
  • Protection Benefits to drive loyalty

Drive digital engagement

We understand that your customers are more connected, digitally astute and choice-rich than ever before. Understanding consumer behavior and delivering personalized, superior rewards plays a fundamental role in increasing card usage, incentivizing spend and ultimately, driving engagement.

Learn More
Drive digital engagement
We understand that your customers are more connected, digitally astute and choice-rich than ever before. Understanding consumer behavior and delivering personalized, superior rewards plays a fundamental role in increasing card usage, incentivizing spend and ultimately, driving engagement.
  • Personalized Campaigns and Offers
  • Digital Travel Benefits

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Lorem ipsum dolor sit amet, utroque admodum et per. Ne quis dolore expetenda duo, vix aeterno quaeque ut. Facer suscipit patrioque te his. Eu unum regione suscipit mei, id pro vocent tincidunt delicatissimi.
Customer experience is the ultimate battleground between competing brands

At Collinson, we've lived and breathed travel loyalty for over 30 years and our passion still burns as brightly as it ever did. With our desire to continually learn and understand the challenges of an industry known for increasing customer choice and complex digital innovation, we recently commissioned research by leading independent research firm, Forrester Consulting - surveying 635 loyalty decision makers, from 16 countries, across three industry verticals.

eBook: Putting loyalty back on track in the travel sector
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eBook: Putting loyalty back on track in the travel sector
Gated Content Form Block
eBook: Putting loyalty back on track in the travel sector
Gated Content Form Block
Customer experience is the ultimate battleground between competing brands

At Collinson, we've lived and breathed travel loyalty for over 30 years and our passion still burns as brightly as it ever did. With our desire to continually learn and understand the challenges of an industry known for increasing customer choice and complex digital innovation, we recently commissioned research by leading independent research firm, Forrester Consulting - surveying 635 loyalty decision makers, from 16 countries, across three industry verticals.

Customer experience is the ultimate battleground between competing brands

At Collinson, we've lived and breathed travel loyalty for over 30 years and our passion still burns as brightly as it ever did. With our desire to continually learn and understand the challenges of an industry known for increasing customer choice and complex digital innovation, we recently commissioned research by leading independent research firm, Forrester Consulting - surveying 635 loyalty decision makers, from 16 countries, across three industry verticals.

eBook: Putting loyalty back on track in the travel sector
Gated Content Form Block

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Putting loyalty back on track

At Collinson, we've lived and breathed travel loyalty for over 30 years and our passion still burns as brightly as it ever did. With our desire to continually learn and understand the challenges of an industry known for increasing customer choice and complex digital innovation, we recently surveyed 635 loyalty decision makers, from 16 countries, across three verticals.

What is clear from our findings, challenges do still exist:

  • 64% of experts do not understand why their customers are loyal to their organisation or employ a strategy to strengthen customer relationships. 
  • 68% of experts said they do not have a framework in place to measure loyalty in the context of overall business performance.
Download our eBook to see the full report and to hear our top tips on how to address today’s loyalty challenges.