It’s a fascinating time for the travel industry. Brands from all verticals are jostling for customer attention as they expand into complementary and more experience-based offerings. It’s never been more important for airlines to react to this new experience economy and grow revenues by engaging deeper with passengers and frequent flyer program (FFP) members

Your customers are choice-rich, patience-poor and their expectations continue to rise every day. And their loyalty is increasingly fickle. With over 30+ years experience working with 90+ airlines, as well as the experience of operating the world’s first and largest independent airport lounge membership program, Priority PassTM, we understand the importance to you of delivering more personalized, insight-driven experiences for your 

customers and members. And we understand like no-one else how to transform these experiences into increased profitability.

To enable us to continue to tackle the challenges of the choice-rich customer, we have brought together our award-winning global loyalty agency, ICLP and our loyalty commerce specialist business Collinson Latitude into a single loyalty division to create a power-house of loyalty expertise and innovation. Our new loyalty division delivers a single entry-point for our airline clients to access all of our loyalty expertise and experience and equip them to deliver the smarter experiences it takes to drive deeper customer devotion with your customers and members.

Drive loyalty commerce

Whether you need to better engage your members or get points off your balance sheet, our loyalty commerce solutions will help. Our platforms and unrivaled partner and merchant network deliver solutions which drive greater engagement and profitability.

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Drive loyalty commerce
Whether you need to better engage your members or get points off your balance sheet, our loyalty commerce solutions will help. Our platforms and unrivaled partner and merchant network deliver solutions which drive greater engagement and profitability.
  • Points earning
  • Points redemption
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Maximise ancillary revenue

Ancillary revenue has become an essential part of your overall airline business strategy. The challenge is finding the balance between revenue generation, personalization and a positive customer experience – our solutions deliver this balance.

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Maximise ancillary revenue
Ancillary revenue has become an essential part of your overall airline business strategy. The challenge is finding the balance between revenue generation, personalization and a positive customer experience – our solutions deliver this balance.
  • Lounge access
  • SmartDelay™
  • Travel insurance
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Increase program engagement

Customer and member insight is always central to our thinking and it’s this intelligent approach that helps us to shape the perfect program, offers, rewards and communications for your airline, and most crucially, your members.

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Increase program engagement
Customer and member insight is always central to our thinking and it’s this intelligent approach that helps us to shape the perfect program, offers, rewards and communications for your airline, and most crucially, your members.
  • Business insights and analytics
  • Engagement and communications
  • Paid loyalty
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Improve program management

Be it creating, improving or managing an existing program, we have the global expertise to help you deliver a more engaging and profitable airline loyalty program.

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Improve program management
Be it creating, improving or managing an existing program, we have the global expertise to help you deliver a more engaging and profitable airline loyalty program.
  • Loyalty strategy
  • Loyalty platform
  • Loyalty operations
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