Mary English, Executive Vice President of APAC, discusses with Forbes how retail banks are in the perfect position to collaborate with different partner brands to offer customers unique travel experiences. This boosts wider credit card usage by encouraging world spend with travel rewards to drive customer loyalty in the commoditized world of open banking. Forming strategic alliances across industries enables partner brands to have a 360-degree view of their customers’ spending behavior and preferences throughout their entire travel journey - from research to booking, transport, airports, flights, hospitality and more. This encompassing customer view ultimately provides a differentiated value proposition for a better customer experience from a larger portfolio in addition to their own loyalty programme.
Read the full article: Forbes