Leveraging Your Point of Sale Data to Prove ROI
Consumer shopping behaviors have changed, likely permanently, as a result of the Covid pandemic and shift to purchasing online. For many retailers, this means looking beyond traditional marketing tactics like coupons and catalogues to embrace a new omni-channel approach. But how do you prove that is works?
Join Valuedynamx experts Andy Newman, VP Business Development and Ed Wogan, SVP, Chief Merchant Officer at lunch on September 9 at 12:30-1:30 as they discuss how Leveraging Your Point-of-Sale Data can help you see what is working across channels.
Let us know you’re attending, and we will send you the newly update white paper, “A Fresh Look at Marketing Spend Attribution” after the show. Refreshed with post-Covid trends and recommendations, it will provide guidance on adjusting your marketing programs to fit the new state of consumerism.