Facing challenges and finding opportunities together

What we did

In 2016 Mastercard approached us to help them launch a bespoke travel programme for their World Elite cardholders, transforming the airport experience from “lost time” to “me time”. We’ve been working with Mastercard for 17 years and our history together allowed us to uniquely understand how best to design an airport lounge programme for them.  

The Mastercard Airport Experiences programme was fully cobranded and included a tailored lounge set and exclusive Mastercard owned lounges that weren’t available via LoungeKey or Priority Pass. Cardholders gain access via eligible World Elite cards or digital, in app cards. Mastercard also had the ability to add additional airport benefits if desired.

What we did

Chase® needed a partner to provide VIP airport lounge access to their high net worth credit card customers, including the Chase Sapphire Reserve® portfolio.   

They were entering a market dominated by a competitor’s card product and needed to be able to compete effectively with that card’s lounge access package.   

Our Priority Pass lounge and experiences programme, with a worldwide network of over 1,300 lounges, provided Chase with the coverage to enter the market with the largest and most credible airport lounge programme included in their benefit package. 

The Chase Sapphire Reserve card was launched with tremendous success and has become a highly-valued premium travel card in the US market. 

What we did

In 2007, NCB, a leading financial institution in the region, wanted Collinson to create a travel proposition card, Amyali, that would grow and reward their frequent traveller segment, support their branch partner network and drive cross-border spend. Over the years, the programme scope evolved and extended beyond NCB’s initial needs. Additionally, their portfolio of cards and related reward propositions grew in size and complexity, becoming difficult to manage.

In 2015, NCB started consolidating all the cards into one product, the Al Ahli Credit Card, with one reward platform called Lak Rewards.

The Amyali platform, that we created, was selected for the new Lak Rewards programme as it already contained travel rewards, eGift vouchers and points transfers, and could easily manage the evolving programme scope. We ensured that the programme delivers choice and personalisation by targeting different segments with relevant rewards and offers, using our platforms of Realtime-XLS^TM, SmartRedeem Travel^TM and real-time APIs with partners.

The programme was a pioneer of its time and continues to lead the market. Today Lak Rewards welcomes over 20,000 visitors per day compared to 12,000 in 2016.

What we did

Synchrony was working on an email campaign to provide their cardholders with offers relevant to staying at home during the COVID-19 crisis. We were enlisted to help and one of our first tasks was to make sure that the Synchrony offers wouldn’t compete against those being presented by their co-brand partners. 

Our ability to source offers through our affiliate partner network meant we were able to bring in some well-known retailers in the food delivery, meal prep, and media streaming services. 

Through working with us, Synchrony was able to provide relevant offers to their cardholders during a time when retail spend had plummeted, helping to keep their cardholders engaged.