Offer multiple products
When you have a full picture of your customers' journey, you can offer them relevant products from across the whole of your bank. What’s more, this helps your brand stay top of mind and front of wallet.
When you have a full picture of your customers' journey, you can offer them relevant products from across the whole of your bank. What’s more, this helps your brand stay top of mind and front of wallet.
Discover more opportunities by unlocking your data. Develop meaningful experiences that are personalised to your customers’ life stages and offer greater value.
Break down barriers and make it easier to analyse customer behaviour, improve lifetime value, and develop innovative experiences that fit with today’s digital world.
Banks face increasing pressure from competitors, so taking time to understand what your customers value is vital to developing a proposition that gives you an edge.
For more information, please contact the team.
The global fintech enlisted our help to give premium and metal card members access to airport lounges.
Onboarding of over 200 offer merchants and integration with the banking mobile app.
Learn moreIn 2007, SNB, a leading financial institution in the region, wanted Collinson to create a travel proposition card, Amyali, that would grow and reward their frequent traveller segment, support their branch partner network and drive cross-border spend. Over the years, the programme scope evolved and extended beyond SNB’s initial needs. Additionally, their portfolio of cards and related reward propositions grew in size and complexity, becoming difficult to manage.
In 2015, SNB started consolidating all the cards into one product, the Al Ahli Credit Card, with one reward platform called Lak Rewards.
The Amyali platform, that we created, was selected for the new Lak Rewards programme as it already contained travel rewards, eGift vouchers and points transfers, and could easily manage the evolving programme scope. We ensured that the programme delivers choice and personalisation by targeting different segments with relevant rewards and offers, using our platforms of Realtime-XLSTM, SmartRedeem TravelTM and real-time APIs with partners.
The programme was a pioneer of its time and continues to lead the market. Today Lak Rewards welcomes over 20,000 visitors per day compared to 12,000 in 2016.
Saudi Arabia’s leading and largest bank welcomes over 20,000 visitors per day to their loyalty programme.
Learn moreCollinson was approached by First Abu Dhabi Bank, the largest bank in the United Arab Emirates, to develop a unified, bank-wide loyalty experience that would increase customer satisfaction, drive desired customer behaviours and increase customer value.
The result was FAB Rewards, a unique programme that has a portfolio of redemption options and allows its members to “earn faster and on everything”. Unlike many other bank loyalty programmes, customers are rewarded beyond spending for their behaviours such as taking out a personal loan, registering to the FAB Mobile app and online banking channels, debit and credit card spending and salary transfers, to name a few.
Three of our key technology solutions power the programme: the award-winning Realtime-XLS, and our loyalty commerce platforms, SmartRedeem Store, and SmartRedeem Travel. This technology helps FAB to deliver superior customer engagement through rewards, offers, payments, and data backed by our own global merchant networks.
Collinson's Priority Pass Partners with Guangzhou Baiyun International Airport Business Travel Service Co Ltd to Provide Premium Lounge Access in China
Read MoreCollinson Partners with Le Monde Travel to Provide Airport Lounge Access and Offers to Customers in Japan with LoungeKey™ Pass
Read MoreCollinson speaks at World Tour Essentials Dubai: Amplifying Loyalty for a New Era: The 6 Dimensions of Programme Evolution
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