Deliver the experiences that help you build relationships

What we did

Leading global fintech, Revolut, joined forces with us in early 2019 to give their Premium and Metal customers access to airport lounges through LoungeKey Pass. Customers can purchase a single-use pass for themselves and any guests ahead of flying, and enjoy entry to more than 1,100 lounges at 500+ airports in over 100 countries. As an API solution that works in Revolut’s app, customers can seamlessly download a LoungeKey Pass when they want to visit a lounge of their choice. 

Revolut also wanted to provide a different airport lounge access option in the event of flight delays, so in February 2020 we launched SmartDelay for Revolut’s Premium and Metal users. Customers whose flights are delayed for an hour or more now receive a LoungeKey Pass for complimentary entry to our global LoungeKey network. 

Both benefits are available via a travel benefits hub in the Revolut app. Whether they want to start their holiday early, keep on top of work or ease the pain of a flight delay, Revolut's customers can now relax in the comfort of an airport lounge regardless of their type of ticket. 

What we did

As the largest commercial bank in Mongolia, Khan Bank was looking for a global loyalty specialist with an established presence in Asia-Pacific. Their goal was to reinforce and modernise their partnerships with key retailers and increase their card portfolio by 15% over two years.

A key challenge was to streamline their processes and set up a seamless campaign management system with automated customer segmentation and instant discounts. They also wanted an innovative digital loyalty programme that would help them stand out.

We delivered our Realtime-XLS solution, including a member portal with multiple reward types, an offer management portal for easier onboarding of over 200 offer merchants and integration with the banking mobile app.

Working to the bank’s technological and functional requirements, we gave them the tools to deploy sophisticated campaigns with profitable sets of earn rules. The solution also supported the smooth migration of existing programmes.  

What we did

In 2007, SNB, a leading financial institution in the region, wanted Collinson to create a travel proposition card, Amyali, that would grow and reward their frequent traveller segment, support their branch partner network and drive cross-border spend. Over the years, the programme scope evolved and extended beyond SNB’s initial needs. Additionally, their portfolio of cards and related reward propositions grew in size and complexity, becoming difficult to manage.

In 2015, SNB started consolidating all the cards into one product, the Al Ahli Credit Card, with one reward platform called Lak Rewards.

The Amyali platform, that we created, was selected for the new Lak Rewards programme as it already contained travel rewards, eGift vouchers and points transfers, and could easily manage the evolving programme scope. We ensured that the programme delivers choice and personalisation by targeting different segments with relevant rewards and offers, using our platforms of Realtime-XLS^TM, SmartRedeem Travel^TM and real-time APIs with partners.

The programme was a pioneer of its time and continues to lead the market. Today Lak Rewards welcomes over 20,000 visitors per day compared to 12,000 in 2016.

What we did

Collinson was approached by First Abu Dhabi Bank, the largest bank in the United Arab Emirates, to develop a unified, bank-wide loyalty experience that would increase customer satisfaction, drive desired customer behaviours and increase customer value. 

The result was FAB Rewards, a unique programme that has a portfolio of redemption options and allows its members to “earn faster and on everything”. Unlike many other bank loyalty programmes, customers are rewarded beyond spending for their behaviours such as taking out a personal loan, registering to the FAB Mobile app and online banking channels, debit and credit card spending and salary transfers, to name a few. 

Three of our key technology solutions power the programme: the award-winning Realtime-XLS, and our loyalty commerce platforms, SmartRedeem Store, and SmartRedeem Travel. This technology helps FAB to deliver superior customer engagement through rewards, offers, payments, and data backed by our own global merchant networks.