What we did

In 1995, Saudia approached Collinson (then ICLP) about a global loyalty proposition for its customers. Following global trends in airline loyalty, Saudia wanted to establish the first international frequent flyer programme in the region. This coincided with the airline expanding its operations from the middle east to global routes. 

Today we continue to manage the Alfursan programme for Saudia end to end. This includes engagement, reporting, strategic direction, development, planning, design, delivery and analysis of all Alfursan communications in both English and Arabic.  

We also manage Alfursan’s partnerships, which have extended beyond the travel segment to include financial partners and retailers. Partnerships are key to this programme and we have built a network of over 40 partners in the travel, financial and retail sectors, which we continually review.  

The programme has seen an increase in revenue driven from commercial partners year to year, an increase in number of members and is the region’s longest standing FFP. 

What we did

Eurostar approached us to help combine their existing programmes into a single proposition on one new platform to work with their evolving technology. 

After the successful launch of their rewards programme, Club Eurostar, they needed a strategic partner to enhance their member experience strategy, plus a new solution to provide a seamless member experience and broaden the appeal of their programme through redemption. 

We built their loyalty platform using our SmartEngage^TM product and integrated it with our SmartRedeem Store^TM, making sure it could interact with Eurostar’s evolving interfaces. We also migrated 500k cleansed records to the new database.  

The platform enables Eurostar to run points earning and burning campaigns to support their wider commercial strategy. It extends the programme’s value while removing manual processes and reduces the cost of fulfilling rewards. 

What we did

We’ve been working with Radisson since 2002, when they were looking for help to develop a loyalty programme in the EMEA regions. We delivered a business case, full programme design and RFP submission for the EMEA programme (at the time called Gold Points Plus) and launched in 2003.

Since then, the programme has undergone a couple of revamps and relaunches, in 2011 as Club Carlson and in 2018 as Radisson Rewards. We’ve helped in various ways in supporting the programme and Radisson.

What we did

We aggregated 55 million passenger records, billions of possible journey paths and the co-ordinates of 7,000 airports to uncover traveller insights. We identified 7 million switchable passengers for Changi Airport and together we launched Changi Rewards Travel, the first ever international airport loyalty programme for transit/transfer travellers.