Taking traveller experiences to new heights

What we did

We partnered with easyJet to give passengers relevant and dynamic insurance options, while Zurich provided underwriting. easyJet passengers are presented with products and tailored pricing if their booking matches certain profiles, such as sports or business travel. Depending on the persona purchasing the flights, bespoke add-ons are also offered; for example, enhanced gadget cover may be suggested to families. 

As well as allowing customers to buy their insurance alongside their flights, we also created bespoke, standalone sites that customers can use to buy their travel insurance, plus provided support for sales, customer servicing, claims and assistance in 13 European markets. 

What we did

Based in Singapore, but with a global reach, KrisFlyer was finding international member engagement a challenge. They wanted to increase engagement with their international base and allow these members to earn miles when they shop with local and global brands. They also wanted to be able to give their Singapore-based members access to brands and products available internationally, as well as provide more opportunities for their members to earn KrisFlyer miles when not travelling.  

KrisFlyer implemented SmartEarn, under the brand name of KrisFlyer Spree, giving members access to over 2,000 international merchants via one online shopping portal. This meant members could earn KrisFlyer miles through online shopping for everyday items. With these changes, KrisFlyer was able to establish a market-leading platform with an inventory made up of almost 70% international brands. 

What we did

In 1995, Saudia approached Collinson (then ICLP) about a global loyalty proposition for its customers. Following global trends in airline loyalty, Saudia wanted to establish the first international frequent flyer programme in the region. This coincided with the airline expanding its operations from the middle east to global routes. 

Today we continue to manage the Alfursan programme for Saudia end to end. This includes engagement, reporting, strategic direction, development, planning, design, delivery and analysis of all Alfursan communications in both English and Arabic.  

We also manage Alfursan’s partnerships, which have extended beyond the travel segment to include financial partners and retailers. Partnerships are key to this programme and we have built a network of over 40 partners in the travel, financial and retail sectors, which we continually review.  

The programme has seen an increase in revenue driven from commercial partners year to year, an increase in number of members and is the region’s longest standing FFP.