Go beyond airside experiences and connect with customers every day to build brand engagement and ancillary revenue
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Boost your ancillary revenue
Increase engagement
Restore traveller confidence
We’ve been working with airlines around the world for over 30 years, helping them take traveller loyalty from beyond booking flights into everyday experiences. With many planes grounded at the moment, airlines are turning to non-core experiences, such as loyalty programmes, to generate revenue.
Discover how we can help you increase your brand’s relevance beyond the airport through brand partnerships, harnessing data and new revenue opportunities. With guidance and accreditation for hygiene best practices, plus medical testing services for employees, we are also ready to support you in making travellers feel more confident about taking to the skies.
Addressing the key challenges
Increase brand relevance
Be present in customers’ lives even then they’re not flying with relevant, everyday experiences. When customers book their next trip, you’ll be top of their mind.
Partner seamlessly with other brands
Reinforce your image by partnering with other brands within and outside of the travel sector. Offer your customers more ways to earn and redeem through unified experiences.
For more information, please contact the team.
Bring together your data
Take full advantage of your data and get a better picture of your customers’ habits. Suggest relevant partners to customers based on how and what they spend.
Offer a new way to engage
Subscription based loyalty programmes provide further opportunities for airlines to engage and incentivise different customers.
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If you have a question, please contact the team
OUR CLIENTS
Businesses we've assisted
What we did
We partnered with easyJet to give passengers relevant and dynamic insurance options, while Zurich provided underwriting. easyJet passengers are presented with products and tailored pricing if their booking matches certain profiles, such as sports or business travel. Depending on the persona purchasing the flights, bespoke add-ons are also offered; for example, enhanced gadget cover may be suggested to families.
As well as allowing customers to buy their insurance alongside their flights, we also created bespoke, standalone sites that customers can use to buy their travel insurance, plus provided support for sales, customer servicing, claims and assistance in 13 European markets.
Airlines
Bespoke websites provided by Collinson in 13 European languages
Based in Singapore, but with a global reach, KrisFlyer was finding international member engagement a challenge. They wanted to increase engagement with their international base and allow these members to earn miles when they shop with local and global brands. They also wanted to be able to give their Singapore-based members access to brands and products available internationally, as well as provide more opportunities for their members to earn KrisFlyer miles when not travelling.
KrisFlyer implemented SmartEarn, under the brand name of KrisFlyer Spree, giving members access to over 2,000 international merchants via one online shopping portal. This meant members could earn KrisFlyer miles through online shopping for everyday items. With these changes, KrisFlyer was able to establish a market-leading platform with an inventory made up of almost 70% international brands.
Travel & Leisure
10% YoY growth in consumer engagement with KrisFlyer’s international member base
20% YoY increase in mileage earned per member, enabling KrisFlyer to better reward their most loyal customers
20% YoY increase in online spend per member, indicating enhanced relevance to consumers
In 1995, Saudia approached Collinson (then ICLP) about a global loyalty proposition for its customers. Following global trends in airline loyalty, Saudia wanted to establish the first international frequent flyer programme in the region. This coincided with the airline expanding its operations from the middle east to global routes.
Today we continue to manage the Alfursan programme for Saudia end to end. This includes engagement, reporting, strategic direction, development, planning, design, delivery and analysis of all Alfursan communications in both English and Arabic.
We also manage Alfursan’s partnerships, which have extended beyond the travel segment to include financial partners and retailers. Partnerships are key to this programme and we have built a network of over 40 partners in the travel, financial and retail sectors, which we continually review.
The programme has seen an increase in revenue driven from commercial partners year to year, an increase in number of members and is the region’s longest standing FFP.
Travel & Leisure
20% YoY increase in partnership numbers
6.5m members and a 12% YoY increase in programme members
Average communications response rates are above average at 27% with CTR at 10%
Saudia
The first international frequent flyer programme in the Middle East