Make redemption even more rewarding for your customers

We use best-in-class technology and expertise to deliver experiences that grow better relationships.
Rewards Redemption
Online retail and travel redemption

Inventory of 400k hotels, 400 airlines, 30k car hire locations

Global partner network

Orders fulfilled to 180+ countries

Continuous technological innovation

300+ Partners & brands integrated

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Extend your rewards portfolio beyond your brand’s core products and experiences for a broader and more engaging approach to redemption. Our world-class e-commerce technologies update loyalty points balance in real-time, reflecting customers' latest account information and protecting against fraud.

Our rewards redemption solutions encourage engagement and spending, driving loyalty currency off your balance sheets and growing revenue by making it quicker and easier for customers to use points and/or cash to redeem for personalised rewards.

Continuous innovations in technology enable us to offer wider redemption solutions. Our unique pay-with-points solution gives customers more choice on how to use points, both online and in-store, when paying with their preferred card.


Why choose us

Core Benefits

Unrivalled rewards

Our flexible online solutions and global partnership network allow your customers to redeem points against the widest range of rewards including retail merchandise, experiences, flights, hotels and car hire.

Core Benefits

Global partner network

Customers can exchange points for an array of global rewards, as well as locally relevant products and services, all provided by the Valuedynamx network. We continuously add partners and manage vendors on your behalf, providing ongoing offer planning and optimisation.

Core Benefits

Loyalty expertise

Access our expertise in one place, helping you drive deeper customer devotion by providing relevant, timely offers based on your customer data and our analytics. Our international team, with 30 years of loyalty expertise, work with you to optimise offers, increase revenue opportunities and drive deeper customer engagement.

Core Benefits

Increasing customer lifetime value

Engaged customers are proven to be more loyal, better brand advocates and have a superior spend pattern. With a variety of unique, seamless redemption options, customers return to your programme, increasing their lifetime value, thus decreasing your retention and reacquisition costs.


Innovative and unique redemption solutions


SmartRedeem Store

Our award-winning, client-branded platform allows members to redeem points and earn on cash purchases against a personalised rewards catalogue. We offer over 10,000 rewards across 128 distinct categories for greater choice that helps improve engagement and drive profitability.


SmartRedeem Travel

Programme members can redeem points against flights, hotels or car hire through our real-time, dynamic booking system, paying with points or points and cash. We work with over 400,000 hotels and 120 major airlines, with no restrictions and no blackout dates.



Our next generation of part-pay, part-redemption, part-exchange solution creates even more opportunities to increase customer engagement through an existing rewards programme. Drive higher value by increasing the liquidity of members reward points with our innovative pay with points solution.


If you have a question, please contact the team


Businesses we've assisted

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