Integrating world-leading e-commerce technologies with our extensive loyalty knowledge, Collinson SmartRedeem™ provides real-time integration with your own points system so that member balances are instantly updated with every purchase or interaction. With a constantly optimised and personalised customer shopping experience, you can categorise, segment and promote different products, easily aligning offers with different customer profiles. SmartRedeem also makes it quick and easy for members to redeem with a combination of points and cash we help you encourage transactions and deliver additional revenue opportunities. 

Our experts work with you to optimise your reward portfolio and promotions, consistently stimulating member engagement and driving longer-term loyalty.  

  • Award-winning loyalty solution
  • Used by FlyingBlue, AccorHotels and more
  • Fulfilled orders to 200+ countries
  • Goods and travel inventories available

To enable us to continue to tackle the challenges of the choice-rich consumer, we have recently brought together our loyalty commerce specialist business Collinson Latitude, our award-winning global loyalty agency ICLP, and our customer engagement platform business Welcome Real Time into a single loyalty division to create a power-house of loyalty expertise and innovation. Our new loyalty division delivers a single entry point for our clients to access all of our loyalty expertise and experience, and equip them to deliver the smart experiences it takes to drive deeper customer devotion.