In this report we look at how retail banks and credit card providers reward and recognise their most valuable customers after our research revealed that 52% of respondents are unsatisfied or apathetic about their relationship with their banks. 70% expect to be rewarded for staying loyal to their bank.
The study found that in order to transform apathetic mass affluent customers into active advocates, reward and recognition strategies need to be reviewed and enhanced to demonstrate a greater understanding of these profitable customers as individuals and deliver more personalised and relevant rewards.
In this report, you will gain valuable insight on:
- The rewards that mass affluent consumers want
- Proven reward and recognition strategies for creating engagement and loyalty
- Applicable learnings from other industry sectors