Driving greater loyalty in the Middle East
To better understand the impact of these changes, Collinson, formerly ICLP, commissioned consumer loyalty research across the UAE and KSA. Our research findings demonstrate what consumers want from brands and provides insights for brands in how they can secure the future commitment of their customers, increase their loyalty and drive greater advocacy.
- How consumers judge brands today and the impact on loyalty
- Consumer attitudes towards price, convenience and service
- The importance of customisable rewards, instant gratification and mobile redemption
- The preferred channels in which consumers want to engage with brands.