Financial services loyalty in a digital age

16 December 2016

10 financial services loyalty member requirements for 2017

Digital technology has significantly changed the dynamic between customer and brand, with expectations from the consumer side, in the main, now significantly higher. With the financial services industry more regulated than many, the ability for the industry to keep pace can sometimes be a challenge.

To help understand customer requirements more, we surveyed 2,500 loyalty programme members across the globe to find out how these digital advancements have impacted member behaviour. And we’ve produced a report of the ten most compelling findings. For example, how…

  • 62% of members want to utilise points/miles both online and in-store
  • 63% of members want a wider choice of rewards

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