Financial services must learn from the airlines industry to retain mass affluent consumers

22 August 2016
Twenty years ago low cost airlines such as easyJet totally revolutionised the airline industry with a business model that fundamentally changed the way that people could fly. Traditional airline carriers had to overhaul their service and loyalty programmes, to remain relevant. Today, large retail banks need to make sure that they are offering relevant loyalty initiatives to their customers and increasingly with a seamless digital experience, as we see significant changes to the way that the global affluent middle class are banking. In this article Christopher Evans explores how the airline industry refined their loyalty programmes to create new revenue streams, and what the financial sector could do in the future.

Read the full article: Finextra

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