How artificial intelligence can deliver a personalised banking experience

12 October 2017
Due to the competitive environment in which organisations operate today, financial services brands have to work harder in order to understand their customers, appropriately engage with and reward them, and ultimately retain them. Collinson's Head of Financial Services, Mark Jackson, shares his views on the use of artificial intelligence (AI) to deliver a personalised banking experience.

Read the full article: Finextra

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