How the end of free banking might actually be worthwhile for the customer

20 April 2015
The essence of retail banking products lies in customer value perceptions so if banks are keen to end free banking they need to be absolutely sure what matters to their customers, and align pricing accordingly. In a recent study by the Collinson commissioned among business leaders in the financial services sector, we found a clear mismatch between what board members and senior management perceive to be the key priorities in terms of investment and focus in the UK. Nearly half of senior managers stated their top priority for the year ahead was to improve the customer experience, but less than a third of board-level respondents held the same view…

Read the full article: Finextra

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