Loyalty programme members embrace digital technology, but call for more choice of rewards and greater engagement options
Loyalty Commerce in a Digital age, our latest e-book, highlights the current opinions and adoption rates of digital technology among loyalty programme members worldwide.
It reveals that over eight in ten (85%) of members prefer interacting with their favourite loyalty programme online, with over three quarters (79%) believing technology has made their lives easier, and seven in ten (71%) favouring brands that are early adopters of new technology. Technology is changing the way in which consumers want to interact with brands and brands need to listen.
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