The passenger experience and the bottom line

19 March 2015
As non-aeronautical revenues rise ever higher up the airport agenda, understanding what motivates passengers to spend and how to further influence that behaviour is becoming more and more essential to the commercially successful airport, writes Mignon Buckingham.

Collinson (formerly ICLP) conducted a survey on the Airport Experience with 1,000 respondents from France, Italy, Germany and Spain and a further smaller study of over 600 Priority Pass members from 28 countries. The survey discovered that, as non-aeronautical revenues rise ever higher up the airport agenda, understanding what motivates passengers to spend and how to further influence that behaviour is becoming more and more essential to the commercially successful airport.

To read the full blog post on Airport World click here