Turning passengers into customers - maximising the commercial opportunities

10 December 2013
How to create greater passenger understanding to influence behaviour and spend

This report from Collinson, formerly ICLP, explores how airports can transform passengers into customers. A more insightful perspective of passengers to increase engagement can help airports improve non-aeronautical income to further drive profitability and an enhanced passenger experience.

Download the report to discover:
  • Key considerations for improving customer engagement and relationships strategies
  • How to drive commercial value for the airport and value for the passenger, through both digital and traditional channels.
  • How to create greater passenger understanding to influence behaviour and spend
  • The opportunities of developing direct relationships to engage passengers in a more relevant and personalised way
  • The importance of understanding the commercial value of individual passengers

Download Brochure