Event: Collinson Delivers Keynote at ITB China 2022

Marketing Team
Marketing Team
21 Sep 2022

China Skyline

As travel gradually resumes in China and picks up pace internationally, it is an opportune time for brands to re-engage with their customers and deepen loyalty by focusing on enhancing their travel experiences. 

With 64% of Chinese travellers admitting that being in an airport lounge makes them feel safer, whilst almost 70% believe that having access to a lounge makes them feel valued, consumers are attaching an increased value to travel-related benefits as they celebrate their return to the skies. 

At the recent ITB China Industry Meet Up 2022, Collinson delivered a keynote covering the topic, “Road to Travel Recovery: Changing consumer expectations and how to deliver against them”. 

Key takeaways from the session include: 

  • To attract and retain customers, brands need to build emotional connections with their customers, offer personalised experiences and be a part of a multi-brand ecosystem. 
  • Travel is returning at speed where travellers globally are planning to make nearly as many trips by air in the next year as they did pre-pandemic. This offers brands an opportunity to innovate and reward their customers with travel-related benefits. 

Watch the recording of the session here. 

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작성자
Marketing Team

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