eBook: Putting loyalty back on track in the travel sector
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eBook: Putting loyalty back on track in the travel sector

64% of experts do not understand why their customers are loyal

68% of experts do not have a framework in place to measure loyalty

64%

of experts do not understand why their customers are loyal to their organisation or employ a strategy to strengthen customer relationships. 

68%

of experts said they do not have a framework in place to measure loyalty in the context of overall business performance.

At Collinson, we've lived and breathed travel loyalty for over 30 years and our passion still burns as brightly as it ever did. With our desire to continually learn and understand the challenges of an industry known for increasing customer choice and complex digital innovation, we recently commissioned research by leading independent research firm, Forrester Consulting - surveying 635 loyalty decision makers, from 16 countries, across three industry verticals.

Read our latest eBook featuring loyalty research insights

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