It’s a fascinating time for the travel industry. Brands from all verticals are jostling for customer attention as they expand into complementary and more experience-based offerings. It’s never been more important for airlines to react to this new experience economy and grow revenues by engaging deeper with passengers and frequent flyer programme (FFP) members

Your customers are choice-rich, patience-poor and their expectations continue to rise every day. And their loyalty is increasingly fickle. With over 30+ years experience working with 90+ airlines, as well as the experience of operating the world’s first and largest independent airport lounge membership programme, Priority PassTM, we understand the importance to you of delivering more personalised, insight-driven experiences for your 

customers and members. And we understand like no-one else how to transform these experiences into increased profitability.

To enable us to continue to tackle the challenges of the choice-rich customer, we have brought together our award-winning global loyalty agency, ICLP and our loyalty commerce specialist business Collinson Latitude into a single loyalty division to create a power-house of loyalty expertise and innovation. Our new loyalty division delivers a single entry-point for our airline clients to access all of our loyalty expertise and experience and equip them to deliver the smarter experiences it takes to drive deeper customer devotion with your customers and members.

Drive loyalty commerce

Whether you need to better engage your members or get points off your balance sheet, our loyalty commerce solutions will help.
Our platforms and unrivalled partner and merchant network delivers solutions which drive greater engagement and profitability.

Maximise ancillary revenue

Ancillary revenue has become an essential part of your overall business strategy. The challenge is
finding the balance between revenue generation, personalisation and a positive customer 
– our solutions deliver this balance.

Increase FFP Engagement

Be it creating, improving or managing an existing FFP, or simply broadening your members' ability to earn and redeem
loyalty currency, we have the global expertise to help you deliver a more engaging and profitable loyalty programme.

Improve programme performance

Customer and member insight is always at the heart of our thinking and it’s this intelligence that helps us shape
the perfect programme for you, and most crucially, your members.

What differentiates us is our commercial understanding of frequent flyer programmes. Our extensive experience means that we know how to tune your programme to deliver performance improvements and a more profitable programme for your business.

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