Smarter analytics and insight
Using customer data intelligently is the key to influencing purchase behaviour. There are many ways this can be achieved from giving additional rewards based on increased spend, to giving staff access to loyalty programme member data so that they can give a more personal shopping experience in-store. Whatever your objectives we will leverage our data, loyalty and commercial expertise to create a strategy that is based on the metrics you want to improve and the customer experience you want to deliver.
We have been successfully delivering personalised engagement and tailored communication to our clients’ customers for decades. We know the opportunities to speak to shoppers in a way that feels one-on-one are many: recommendations based on what similar customers tend to buy, offering rewards to influence future purchase behaviour that complement past purchases, remembering sizes and measurements to make purchasing faster, better, easier… the list goes on and on.
Our expertise in predictive content recommendations will ensure every communication is intelligently and dynamically tailored to them, showing you understand and can treat them as an individual.
Loyalty management solutions
The value of loyalty initiatives in rewarding customers and influencing purchase behaviour is commercially proven. With three decades of loyalty expertise and programme experience, our teams will work closely with you to ensure you recognise your customers at every stage in their brand journey and maximise the opportunity of transforming those customer relationships into profit.