The most recognised airport lounge and experiences programme

What we did

Chase® needed a partner to provide VIP airport lounge access to their high net worth credit card customers, including the Chase Sapphire Reserve® portfolio.   

They were entering a market dominated by a competitor’s card product and needed to be able to compete effectively with that card’s lounge access package.   

Our Priority Pass lounge and experiences programme, with a worldwide network of over 1,300 lounges, provided Chase with the coverage to enter the market with the largest and most credible airport lounge programme included in their benefit package. 

The Chase Sapphire Reserve card was launched with tremendous success and has become a highly-valued premium travel card in the US market. 

What we did

Improving loyalty and engagement with premium customers

Alfa-Bank develop premium services, offer convenient solutions and select the best partners in market for their affluent customers, to drive acquisition and retention. As the leading premium airport lounge programme in Russia and globally, Priority Pass plays a key role in keeping Alfa- Bank’s customers engaged and satisfied with the bank’s service offering. 

Alfa-Bank provides complimentary Priority Pass membership to their premium banking segment and it remains the most requested non-banking loyalty benefit. This benefit allows the bank’s most valued customers to enjoy access to the world’s largest and growing network of more than 1,300 airport lounges. Many of these lounges are domestic and supplemented by Priority Pass’ premium railway lounge network in Russia, which meant Alfa-Bank's customers could keep using the benefit even at the height of the COVID-19 pandemic. 

For three consecutive years, Alfa-Bank have been a Frank Premium Banking Award recipient. In October 2020, the bank was rated top in premium bank services in Russia, with Alfa-Premium being named the Best Premium Service Program, based on studies of 16 premium banking services conducted by Frank RG analysts. 

What we did

What we did

As a relative newcomer to the industry, this Japanese bank wished to secure their customers’ loyalty. They needed “killer content and benefits” for their cardholders, to heighten engagement and retention of existing customers, improve acquisition of premium fee-paying cardholders, and increase card use for overseas travel and entertainment expenses costs. 

Our airport experience programme, Priority Pass, was offered as a benefit to cardholders to make them feel rewarded and loyal to the brand. 

With Priority Pass as a benefit, the client’s payment card was made more attractive through complimentary airport lounge access and consumers increasingly selected it. In turn the client furthered their growth strategy through their enhanced loyalty proposition.