We know that customers have come to expect more from financial services brands, with many offering added value benefits to increase customer acquisition and retention and drive product differentiation.
Whilst VIP benefits have long been preserved for the mass affluent consumer, there is great opportunity to now leverage such benefits around your core proposition for mass market consumers. With increased mass market travel, aspirational travel benefits can be instrumental in further enhancing customer relationships and adding value to your product offering.
Our e-Book:
- Outlines the size of flight delays globally & their impact on consumers
- Uncovers the opportunities to help ease the stress of flight delays
- Introduces an innovative benefit proposition to enhance your mass market customer relationships
- Demonstrates the value of benefits in acquiring new customers, differentiating your proposition and increasing engagement and loyalty with existing customers
