Peter Gerstle, Collinson’s Group Head of Travel Products, was joined by Frédéric Kahane, SVP Customer Loyalty and Flying Blue Director for Air France KLM, at the recent Skift Live: Loyalty and Subscription Summit.
The event addressed issues such as whether or not fee-based loyalty programs can foster greater customer relevance for travel brands, how paid loyalty will help airlines regain and retain customers whilst offering a more personalised approach, how loyal travellers really are to an airline and if points still matter?
During this event, on April 21st, Peter and Frédéric addressed the transactional nature of loyalty and what strategies airline programs can adopt to better personalise the experience for customers whilst improving contribution to profit.
