We help the world’s leading brands extend their rewards portfolios beyond core products and experiences, to keep members engaged and spending, even when they’re not travelling.  For a more rewarding customer experience that also helps to drive loyalty currency off your balance sheets. 

Our world-class, integrated, e-commerce technologies update loyalty members' points balances in real-time.  Customers can quickly and easily use points and cash to redeem tightly targeted, personalised rewards, encouraging engagement and transactions while growing revenue and loyalty. 
Redeem Points Online

Online redemption

Redeem Points Instore

SmartRedeem Store™

Travelling

SmartRedeem Travel™

Global partner network

Global partner network

Unrivalled rewards

Our flexible online solutions and partnership network allow members to redeem points against a wide range of rewards, like merchandise, gift cards, and experiences.  Hotels and car-rentals, customised prize-draws, donations and auctions can also be included.

SmartRedeem Store™

Our award-winning, client-branded platform allows members to redeem points and earn on cash against a personalised rewards catalogue.  We offer over 6,000 rewards across 40 categories for greater choice that helps improve engagement and drive profitability.

SmartRedeem Travel™

Programme members can redeem points against flights, hotels or car hire through our real-time, dynamic booking system, paying with points or points and cash.  We work with over 400,000 hotels and 120 major airlines, with no restrictions and no blackout dates.

Global partner network

Members can exchange points for an array of global rewards, as well as locally relevant products and services, all provided by our network.  We can add existing partners, managing multiple vendors on your behalf, as well as ongoing planning and optimisation. 

Collinson's Loyalty Expertise

Our loyalty division lets clients access our expertise in one place, to help you drive deeper customer devotion.

Increasing Customer Lifetime Value

Our loyalty redemption solutions provide members with greater choice, driving engagement and spend with your programme.

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