Sports and music tourism is seeing huge growth. In 2023, sports tourism was valued at $564.7 billion and is expected to almost double in value to $1.33 Trillion by 2032*. Similarly, music tourism is expected to see huge growth, forecasted to reach $13.8 Billion by 2032**.

More countries than ever now host international sports tournaments and music events, drawing fans from all over the world – with these loyal fans looking to make such trips extra special.

Our latest report, The Value of Sports and Music Tourism, explores what global sports and music fans want from their travel experiences, how they are prepared to elevate their trip and how much they are spending.

This research also provides invaluable insight for the travel industry and for those businesses targeting frequent event travellers. By offering travel benefits these fans desire, it provides the opportunity for these businesses to remain top-of-mind and wallet.

• Key Findings
• More than four in five (83%) have travelled by plane for sports and 71% for music in the past three years or plan to do so in the coming 12 months.
• Sports fans are the biggest spenders - over half (51%) of these travellers exceed $500 per trip.
• Almost half (47%) of fans have used airport experiences (such as airport lounges, gaming lounges, sleep pods and spas) when travelling for an event.

Read the full report to find out more!

View report

_{*Global Markets Insights, Sports Tourism Market Forecast 2024 – 2032
https://www.gminsights.com/industry-analysis/sports-tourism-market : :}

_{**Custom Market Insights, Global Music Tourism Market 2024–2033
https://www.custommarketinsights.com/report/music-tourism-market/}

Sports and music tourism is seeing huge growth. In 2023, sports tourism was valued at $564.7 billion and is expected to almost double in value to $1.33 Trillion by 2032*. Similarly, music tourism is expected to see huge growth, forecasted to reach $13.8 Billion by 2032**.

More countries than ever now host international sports tournaments and music events, drawing fans from all over the world – with these loyal fans looking to make such trips extra special.

Our latest report, The Value of Sports and Music Tourism, explores what global sports and music fans want from their travel experiences, how they are prepared to elevate their trip and how much they are spending.

This research also provides invaluable insight for the travel industry and for those businesses targeting frequent event travellers. By offering travel benefits these fans desire, it provides the opportunity for these businesses to remain top-of-mind and wallet.

• Key Findings
• More than four in five (83%) have travelled by plane for sports and 71% for music in the past three years or plan to do so in the coming 12 months.
• Sports fans are the biggest spenders - over half (51%) of these travellers exceed $500 per trip.
• Almost half (47%) of fans have used airport experiences (such as airport lounges, gaming lounges, sleep pods and spas) when travelling for an event.

Read the full report to find out more!

View report

_{*Global Markets Insights, Sports Tourism Market Forecast 2024 – 2032
https://www.gminsights.com/industry-analysis/sports-tourism-market : :}

_{**Custom Market Insights, Global Music Tourism Market 2024–2033
https://www.custommarketinsights.com/report/music-tourism-market/}