Quick Reads and Tools
Loyalty is big business, with global market size forecast to be USD 17.38 billion in 2026. Few brands need convincing of its value, since 74% of consumers adapt their spending habits to maximise loyalty programme benefits.
Points, discounts and cashbacks still form the bedrock of many loyalty schemes today and are often cited as preferred rewards by members. We know this, it’s an industry norm. However, a staggering 82% of customers say they will spend more with brands that make them feel appreciated.
In an ideal world, brands and their loyalty members ought to be aligned but in fact their perceptions around programmes often differ dramatically. While brands are feeling buoyed by their customer relationships, with nearly 90% of executives believing customer loyalty has increased in recent years¹, under 40% of loyalty scheme members believe their brand loyalty has increased.
Is your programme up there with the best?
Within our 2024 Loyalty Landscape research study, Collinson benchmarked 300 global programmes. Taking just 10 minutes to answer, our 15 most insightful questions reveal how your programme compares to those within our study.
Our research shows a staggering 62% of companies can’t accurately measure incremental profit from loyalty programmes. Don’t fall into that statistic. With our advice, we’ll show you how to discover the true value of loyalty. The five elements for determining incremental value in loyalty schemes.
AI is hitting the headlines frequently right now and there is much debate about how it will shape the future. However, the truth is that we are already surrounded by AI, with many of us enjoying its benefits (knowingly or otherwise) across a plethora of AI-enabled devices. It’s here to stay, its applications will grow and there will undoubtedly be disruption as a result.
Quick Reads and Tools
Loyalty is big business, with global market size forecast to be USD 17.38 billion in 2026. Few brands need convincing of its value, since 74% of consumers adapt their spending habits to maximise loyalty programme benefits.
Points, discounts and cashbacks still form the bedrock of many loyalty schemes today and are often cited as preferred rewards by members. We know this, it’s an industry norm. However, a staggering 82% of customers say they will spend more with brands that make them feel appreciated.
In an ideal world, brands and their loyalty members ought to be aligned but in fact their perceptions around programmes often differ dramatically. While brands are feeling buoyed by their customer relationships, with nearly 90% of executives believing customer loyalty has increased in recent years¹, under 40% of loyalty scheme members believe their brand loyalty has increased.
Is your programme up there with the best?
Within our 2024 Loyalty Landscape research study, Collinson benchmarked 300 global programmes. Taking just 10 minutes to answer, our 15 most insightful questions reveal how your programme compares to those within our study.
Our research shows a staggering 62% of companies can’t accurately measure incremental profit from loyalty programmes. Don’t fall into that statistic. With our advice, we’ll show you how to discover the true value of loyalty. The five elements for determining incremental value in loyalty schemes.
AI is hitting the headlines frequently right now and there is much debate about how it will shape the future. However, the truth is that we are already surrounded by AI, with many of us enjoying its benefits (knowingly or otherwise) across a plethora of AI-enabled devices. It’s here to stay, its applications will grow and there will undoubtedly be disruption as a result.
