Colin Evans
Founder
Elevating Engagement Through Digital Innovation
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Loyalty, Rewards and Earning
Reimagining Customer Relationships. One Reward at a Time.
Valuedynamx helps businesses grow by making rewards smarter and more effective. We connect brands to over 50,000 retail and travel partners, enabling customers to earn points, miles or cashback. Using data insights, we personalise offers and help brands build stronger customer relationships.
Customer Engagement
Creating meaningful connections goes beyond transactions. It’s about delivering relevant, emotional experiences that deepen relationships and drive long-term engagement. Valuedynamx helps organisations elevate customer interactions through data-driven insights, advanced technology, and global partnerships; empowering brands to build programmes that foster trust, satisfaction, and sustained relevance.
Earning Solutions
Drive engagement by offering customers more ways to earn value. Our earning solutions enable personalised promotions, seamless API integrations, and branded platforms that connect customers at the optimal time. With access to over 50,000 global retail and travel partners, businesses can expand reach, boost incremental sales, and deliver rewarding experiences across every touchpoint.
Redemption Solutions
Turn engagement into lasting impact with flexible redemption options. Customers can use their reward currency for merchandise, gift cards, experiences, or charitable donations across 128 categories and over 10,000 rewards. Our personalised digital commerce experience ensures every redemption is relevant, simple, and tailored to individual preferences, enhancing satisfaction and deepening emotional connection.
Our Reach
From Numbers to Journeys.
Each number tells the story of engagement, trust, and meaningful connections. By linking millions of consumers with thousands of global partners, we create powerful opportunities for loyalty and growth. With unmatched scale powered by global reach, we deliver measurable impact across markets and industries worldwide.
400M+
Accessible Consumers
Our global network connects you to over 400 million consumers, giving your business unmatched opportunities to engage and inspire loyalty.
50K+
Retail and Travel Partners
We work with over 50,000 retail and travel partners worldwide, ensuring customers enjoy rewarding experiences with brands they already love.
400K+
Rewards Available
Choose from more than 400,000 rewards across merchandise, travel, and experiences, creating flexible redemption options that suit every customer's lifestyle.
Our Expertise
Engagement that Moves with Your Customers
01
Financial Services
Strengthen customer loyalty with commerce rewards that deliver real value at every interaction. Valuedynamx empowers financial institutions to attract, retain, and engage customers through personalised incentives, brand partnerships, and seamless integrations. In today’s competitive market, our solutions keep your card top-of-wallet and your institution front-of-mind.
02
Travel
Drive meaningful engagement through timely, pesonalised offers and incentives. We help travel brands understand their customers and deliver relevant experiences that build loyalty and inspire repeat bookings, right when it matters most.
03
Retail & Consumer Industries
From retail and media to telecommunications and beyond, we create rewarding experiences that drive measurable growth. Our flexible solutions help businesses connect with customers through personalised offers, seamless earning opportunities, and diverse redemption options.
Our Portfolio
Bridging Programmes, Partners, and People
At Valuedynamx, we deliver a complete suite of solutions designed to power engagement across every touchpoint. From building scalable reward programmess to connecting merchants with loyal customers, and enhancing customer experiences through personalised rewards, our portfolio creates measurable growth and long-term loyalty.
Programmes
Our secure, flexible platform makes it easy to create seamless reward experiences. With access to 50,000+ global retail and travel partners, we deliver customer value on a worldwide scale.
Merchants
We connect merchants directly to leading loyalty programmes, putting offers in front of high-value audiences. The result: increased traffic, stronger engagement, and meaningful long-term customer relationships.
Customers
Through dynamic partnerships, global brand access, and powerful data insights, we deliver rewards that feel personal and relevant, helping customers stay engaged and loyal to the brands they trust.
Our Leadership
Sharing Our Expertise to Help Your Business Grow.
At Valuedynamx, our leadership team brings together decades of expertise in loyalty, commerce, and customer engagement. Guided by innovation and a commitment to measurable results, they drive our mission to create rewarding experiences for businesses, merchants, and customers around the world.
Colin Evans
Founder
James Berry
Joint Managing Director, Valuedynamx
Mark Jackson
Joint Managing Director, Valuedynamx
Campbell Shaw
VP Commercial, Valuedynamx
Guy Deslandes
SVP Commercial, Valuedynamx
Hear from our leadership
We are proud to share a major milestone from the Valuedynamx team: the launch of a new way to drive customer engagement with Apple products, bringing one of the world’s most iconic brands into our loyalty commerce platform. Now live across three continents, this integration enables financial and travel partners to offer Apple products through branded platforms. It is a significant step forward, strengthening our position in loyalty and creating growth opportunities for clients.
Eileen StephensGlobal Marketing Director
Insights
Expert Insights and Bold Thinking Across the Group
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