Smarter customer communications. Deeper relationships.

Personalised communications delivering 121 customer relationships.

Collinson SmartConnect™

Our customer engagement and communications solution.

Deliver personalised communications quickly and easily. This intuitive platform combines your data with both static and dynamic content and a clever calendar to enable fast and efficient delivery of tailored communications across your entire member base in any channel. Design and deliver thousands of variants of emails, statements, SMS or social messages and even responsive landing pages on this simple tool. Instantly see your edits and changes. Built-in response tracking allows you to see results to optimise your next campaign. An optional rules engine module can even manage your loyalty programme.

Email, SMS and landing page templates
Multi language, multi currency
Marketing calendar
Response tracking

Empower your marketing team
Our platform allows you to tailor communications by integrating directly with your data and customer segmentation. Our dynamic content template automatically chooses the right content for each customer profile. You can adjust and edit on the fly, viewing your changes immediately before sending. SmartConnect even makes event scheduling and invitations simple - create a special experience or event using the event template to delight your chosen members and track acceptances just as easily as creating a personalised statement or email.

Driving response
Personalised communications are the key to engagement and importantly increase response rates and profitability.

1500 variants for over 6 million members sent in under 3 hours
1500 variants in 5 different languages sent in under an hour to 1 million members
Open and click-through rates 80% higher than control groups