For those who want to give customers a truly individualised experience on a mass scale, we can send every customer unique communications that feature content specifically tailored to them, rather than basing it purely on their segment.
Our Predictive Content Recommender, part of our Advanced Analytics and Customer Insight offering, combines product and behavioural data, machine learning, and marketing automation to deliver experiences that feel one-to-one. The many benefits include:
- Increased engagement rates with highly personalised content
- Reduced operational lead times
- Affordable cost
- The power to distribute multichannel content by multiple users from one place