The newly upgraded Rose Business Lounge officially opened its doors at Tan Son Nhat International Airport. This milestone marks the beginning of a long-term strategic partnership between SASCO, Vietnam’s leading non-aviation services provider, and Airport Dimensions, a global pioneer in airport experiences.
With 32 years of experience delivering products and services that reflect Vietnam’s authentic values, SASCO has combined its expertise with the global airport experience specialist Airport Dimensions to transform the Rose Business Lounge into a contemporary and refined space. The lounge is elegant, modern and deeply infused with Vietnamese cultural aesthetics while offering a world-class environment for today’s discerning traveller.
The Rose Lounge is inspired by the blue rose, a symbol of exceptional beauty, and blends locally sourced Vietnamese materials with modern design to create a luxurious and culturally rich atmosphere. The interiors feature elements drawn from traditional craft villages, including pottery, warm wood tones, bamboo and rattan weaving. These touches are harmoniously integrated with contemporary international design.
The lounge can accommodate 129 guests across a variety of thoughtfully designed zones, including a relaxation area, private workspaces, a family corner, high-chair seating by the windows, a boutique bar, a live kitchen and expansive airfield views for passengers to unwind and enjoy.
A standout feature of the upgrade is the enhanced hot kitchen and bar area, where guests can enjoy a diverse and refined culinary selection spanning Asian and Western cuisines, crafted by professional chefs. Developed exclusively for the Rose Lounge, the Blue Rose Sticky Rice is a signature dish that combines premium Vietnamese rice with the vibrant hues of butterfly pea blossoms to express the delicate flavors and depth of Vietnamese culinary tradition.
The Boutique Bar complements the dining experience with a refined selection of beverages, ranging from refreshing seasonal detox drinks to premium spirits and fine wines.
Accessing the lounge
Rose Lounge welcomes all passengers regardless of airline or ticket class. Access is available to Priority Pass members, the leading airport lounge and travel experiences program, as well as LoungeKey cardholders, participating airline and corporate partners, or by purchasing entry on the day of travel.
For over three decades, SASCO’s premium business lounges have been recognised by global experts, international media and the worldwide travel community, including awards for Best Lounge in Asia. The upgraded Rose Lounge reinforces SASCO’s commitment to its vision of delivering exquisite services for meaningful travel experiences.
SASCO CEO, Mr. Nguyễn Văn Hùng Cường, emphasised: “Our collaboration with Airport Dimensions not only brings long-term value to both sides but also elevates the experience for domestic and international travellers. Rose Lounge represents SASCO’s pioneering step in bringing international standards to Vietnam’s non-aviation services—supporting Airports Corporation of Vietnam (ACV) on the new journey, especially as major projects like Long Thanh International Airport are being shaped to become a globally recognised gateway that proudly reflects Vietnamese identity”.
“Vietnam is one of the most exciting aviation markets and our partnership with SASCO allows us to bring airport experiences of global quality to a market with extraordinary potential. The reimagined Rose Lounge is the first expression of this shared ambition"
Mr. Errol McGlothan, President of EMEA & APAC at Airport Dimensions commented "As the aviation sector in Vietnam continues to expand fueled by rising tourism, we see tremendous opportunities to introduce innovative spaces that improve comfort and create value for airports and passengers alike. We are proud to work with SASCO on this journey and look forward to shaping the next generation of airport hospitality in Vietnam and the wider region.”
This partnership combines Airport Dimensions’ expertise in delivering world-class airport experiences with SASCO’s deep understanding of the local market with the shared goal of establishing a new benchmark for service excellence in Vietnam’s non-aviation industry. The collaboration is especially significant as IATA forecasts that Vietnam will become the world’s fifth fastest growing aviation market by 2035 with an estimated 150 million passengers each year.
In November 2024, SASCO announced its strategic partnership with Airport Dimensions, an industry leader with more than eighty airport experiences worldwide and a strong track record of delivering award winning hospitality to millions of travellers. The company’s commitment to excellence has been recognised with major industry honors, including the World’s Leading Airport Lounge and Asia’s Leading Airport Lounge 2025 at the World Travel Awards, as well as Asia Pacific Lounge of the Year as voted by Priority Pass members.
