Increase the value of your loyalty programme with powerful data insights

Improve your customers’ experiences, gain insights and increase your programme value by delivering relevant content at the right time, in the right place to the right customer.
Reward Programmes
30 years loyalty expertise

Unrivalled buying power

Long history within the travel sector

30 years' loyalty expertise

Innovative technology solution

Industry standards data security

Global partner network

Powerful data science

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Our earning and redemption solutions enable you to grow your loyalty programme through targeted, network and merchant-funded offers and rewards that provide customers with what they most respond to, as determined by the Valuedynamx behavioural and data science models.

Whether looking to earn or to redeem, customers engage with your programme when they buy everyday items, maximising opportunities for you to reward them in real-time, reinforcing your brand in their minds.

Flexible solutions give you complete control and oversight, and help you maximise the effectiveness of your programme. As a global leader in developing and managing partner networks, we tailor the merchant network for relevance to your brand and appeal to your customers.

Core Benefits

Why choose us

Core Benefits

Unrivalled network of global brands

Our global network of over 5,000 retailers and merchant partners provides greater choice for your customers. Based on behavioural data analysis and insights, your customers are presented with offers that are most relevant for them while also having access to the full range of promotions in your programme. Our solutions are seamlessly integrated with your programme and your customers are rewarded every time they transact.

Core Benefits

Powerful technology provides data and insights

Our innovative technology enables us to generate valuable insights into customer behaviour and trends. Understanding your customers’ desires helps to deliver optimised rewards and offers, encourages repeat engagement, growing brand loyalty and customer lifetime value.

Core Benefits

Leverage our global buying power for your redemption options

Deep relationships with merchants and retailers around the world enable us to get the best value for you through our unrivalled buying power. You can source premium products that your customers want, at the best price, maximising your commercial returns.

Core Benefits

Protect customer data

Protecting your customers’ data is fundamental, as more and more people are interacting online. Our technology platforms are fully compliant with the payment card industry data security standards (PCI DSS), so you can feel confident that your customers’ data is always best protected.


Tailored solutions for your customers

Travel Programmes

Travel Programmes

We work with airlines and hotel groups to create exclusive experiences for higher-income frequent travellers, giving them a greater choice of rewards from our global partner network, critical to keeping high-value customers engaged. This lets travellers earn more offers and rewards, as well as allows them to use their loyalty currency with our merchant and retail partners.

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Financial Services

Connecting bank programmes to our merchant commerce network, we give cardholders more reasons to use their bank card through personalised rewards and offers across a wide range of lifestyle categories, resulting in more frequent and more meaningful customer engagement. With these offers, you can better differentiate your card in the market, keeping your brand top of wallet.


If you have a question, please contact the team


Businesses we've assisted

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